Zack Schulze / Select Works /

Brand Identity

Some brand identity and logo design highlights.

Various
Various
Group Design Director

CLIENT
AGENCY
ROLE

Park City

Created a new brand identity of concentric ‘P’ letterforms, combining into a snowflake to represent the interconnectedness of the residents of Park City and their environment.

Strange Animal

Brand identity for Strange Animal, an independent advertising consultancy. Inspired by cryptids, the mark is adaptive and combines animal types through the exquisite corpse drawing technique.

Business cards featuring a red illustration of a moose on one side and contact details for John Boone, co-founder, including an email address, on both sides, set against a gray background.

A graphic of a red, hybrid animal with the body of a fish and the head of a deer, with the text 'Strange Animal' overlayed

Business cards for Roger Baldacci, featuring a stylized drawing of an animal with a lion's body and a creature's head in red, with contact information in black and red text on a white background.

A young man with long hair wearing a black beanie, gray hoodie, and backpack, looking at his phone in an indoor public space.

A young man with curly brown hair and a beard sitting inside a room with large green houseplants and a window in the background. He is wearing a white t-shirt with a graphic of an orange snake and the text 'STRANGE ANIMAL'.

A woman wearing a gray 'Strange Animal' t-shirt, black ripped jeans, and red sneakers kneeling on a concrete sidewalk outdoors, with wood and metal structures in the background.

The Blues

Factory

Dedicated to preserving and celebrating the story of Paramount Records - an historic blues label founded within a chair factory in Port Washington, Wisconsin.

Desk with marketing materials including a letter, brochures, business cards, and branded items for The Blues Factory along with scissors, a pair of glasses, two pens, and paper clips on a wooden surface.

Several red and white cards for a Chiefs touch football game laid out on a wooden table, with some cards overlapping.

White T-shirt with a graphic design of smokestacks emitting black smoke and a large music note, with text reading "The Blues Factory" and other details about Wisconsin

Close-up of a vintage-style ticket with red, white, and black design, featuring the words "CEO" and the name "Chris Toph Errow," placed on a wooden surface among other similar tickets.

White T-shirt with graphic design featuring birds, cityscape, and the text 'The Blues Factory' layered over a grayscale background.

More Logos

Even more logos for various clients.

Black background with white distressed text reading 'MAIN' with a registered trademark symbol and 'ORIGINAL' underneath.

Loading screen with a dark background and a centered vertical progress bar.

The word 'love' written in lowercase curve font, with a pastel pink background.

Black background with white text that reads 'PARENT' in bold capital letters.