Zack Schulze / Select Works /

Finch Beer Co.

Colorful cans of craft beer with vibrant, illustrated labels arranged on a pink and blue gradient background.

Identity, packaging design, and website for Chicago’s Finch Beer Co.

Finch Beer Co.
Cramer-Krasselt
Design Director

CLIENT
AGENCY
ROLE

Packaging

Packaging redesign featuring bright colors and bold illustrations.

A lineup of eight colorful beer cans, each with unique artistic designs and labels, from Finch Beer Co.
A can of Finch beer with a design featuring a white eagle, clouds, and red leaves, alongside a logo with a red background, a yellow inscription of Finch Beer Co., and an eagle illustration, and a graphic with the word 'PLUMAGE' and the description of it as an India Pale Ale.
A can of Finch Beer Co.'s American Brown Ale features a graphic of a man with a full beard and long hair, with text overlay stating "Man e Man" and "American Brown Ale" on a peach-colored background.
A bright yellow can of Finch Beer Co.'s Hardcore Chimera Imperial India Pale Ale with a blue lion graphic and bold text, set against a matching yellow background.
Can with branding for Finch Beer Co., featuring a cartoon depiction of Baltimore city skyline and a ferris wheel, with the text 'Big POND Blonde Ale' and a description of the beer.
A blue aluminum can of Finch Beer Co.'s Skull Hammer Imperial India Pale Ale with a black and purple skull graphic and text, set against a matching blue background.
A can of Finch Sun-Gasm Belgian-style pale ale with a colorful rainbow and sun illustration on the label, set against a light blue background.
Bright pink can of Finch Beer Co.'s Imperial Red Ale with colorful, animated design featuring a pig wearing sunglasses, a green hat, surrounded by darts, set against a pink background.
Can of Finch Sloth Flavor Oatmeal Stout beer with colorful explosive design and pop art style.
A can of Tacocat Kettle Sour Ale from Finch Beer Co., with colorful space-themed design including a cartoon cat in a spacesuit, holding a trident, standing on a celestial body amid stars, planets, and cosmic elements on a lime green background.

Identity

Colorful collage of four promotional posters for Finch Beer Co., each with a different bright background color, featuring a skull with an arrow through it and the company name.
Multiple electronic devices displaying a website for Finch Deer Co. featuring a yellow background, a can of HardChimera beer, and text about union of hop types.
A man with facial hair and a dark shirt holding a glass of beer with a logo that reads 'Finch Beer Co.' at a table with cans of Hard Seltzer. There are other people in the background, and the photo appears to be taken at a social gathering or event.
A person pours beer from a tap into a glass with a Finch Beer Co. logo, wearing a dark T-shirt, tattoos on their arm, at a bar or brewery setting.
A man wearing a gray baseball cap with a red circular logo reading 'Finch Beer Co.' and a green shirt is looking downward, possibly at something he's working on, in an indoor setting.
Interior view of a brewery or industrial facility with large stainless steel fermentation tanks, pipes, and wooden beams overhead.
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