Zack Schulze / Select Works /

Pioneer

A sunflower with digital spark effects and the Pioneer's logo in the center against a green background.

Ad campaign for Pioneer Seeds. TV, Print and Digital.

Pioneer
Bader-Rutter
Group Design Director

CLIENT
AGENCY
ROLE

Website

Immersive interactive experience designed in partnership with RESN.

Four smartphones displaying screens with information about plant breeding, seed testing, and agricultural research, with dark backgrounds and colorful graphics.
Two smartphones display a website about corn research, with images of corn and digital graphics on a black background.

TV & Print

TV & Print highlighting the science behind agriculture.

A digital graphic combining a microscopic view of sorghum grains with a network of connected dots and lines. The right side has text that reads, "WHERE MICROSOPIC DETAILS MEET MACROSCOPIC RESULTS." The bottom right features the PIONEER logo and website.
A digitally enhanced image of a plant seedling with roots on the right side, and a stylized graphical representation of a growing graph on the left side, conveying growth and balance, with text that reads 'The Perfect Balancing Act' and a paragraph about protective traits for crops. The Pioneer logo is at the bottom right corner.
A digitally enhanced sunflower with a dark green background, featuring a combination of a real sunflower on the right and digital lines and particles on the left. Text overlay reads 'FLOWER. POWER.' along with smaller text about sunflower hybrids and a web address for Pioneer.
A digital graphic with green background, featuring a leaf and interconnected blue dots and lines resembling a network, with text that reads 'A ton of thought. A tonnage.' and smaller text about genetic technology and a Pioneer website.
Digital illustration of a DNA double helix on the left side, with a green background on the right side and a soybean pod with a soybean inside, alongside text that reads 'Where DNA Meets ROI'.
A digital graphic of a corn cob half-covered by a green background, with a network of connected dots and lines on the left side, and the text 'Where Data Meets Dirt' on the right side, along with a paragraph about innovative corn farming technology and a Pioneer logo at the bottom.
Select Works