Zack Schulze / Select Works /

Sea-Doo X Deadmaüs

A colorful helmet with cartoon-style eyes and splash paint designs in pink, yellow, black, orange, and white on a dark background.

The Sea-Doo Spark was created to appeal to a new generation of watercraft riders. To launch this product, we partnered with Grammy-nominated music producer Deadmau5.

I collaborated with Jim Henson's Creature Shop to design the iconic concert mau5head, featuring the Spark campaign's signature paint-splatter design, as well as a custom-wrapped Sea-Doo Spark for Deadmau5.

Launched everything at an exclusive concert in the Fontainebleau Hotel in Miami Beach.

Sea-Doo
Cramer-Krasselt
Design Director

CLIENT
AGENCY
ROLE

A DJ wearing a helmet with a cartoon face and two balls with colorful flames, performing at a concert with purple smoke, LED screens, and colorful lights.
A wall covered with large, repeating posters featuring a design inspired by Mickey Mouse's head, in yellow and pink, adjacent to a sidewalk with parked cars in front.
Colorful globes with painted world maps, illuminated on their stand against a blue background with rays of light.
Five people wearing cartoonish animal masks and safety vests, riding jet skis on a body of water with luxurious houses and palm trees in the background.
Person wearing a large pink Mickey Mouse mask with graffiti-style markings, holding up a hand making a peace sign, standing outdoors among green trees and palm leaves.
A jet ski with a black and white design and pink accents is pulled up on a sandy beach, with greenery and trees in the background, and a city skyline with tall buildings in the distance under an overcast sky.
Crowd of people watching an outdoor movie screening on a large building at night, with a jump skiing scene projected onto the wall.
Open magazine displaying a colorful advertisement for Sea-Doo Spark personal watercraft, with vivid splashes of yellow and pink paint, and images of two watercrafts, one yellow and one pink.
A smiling man wearing a black cap, black t-shirt, and leather pants sitting on a black and white Sea-Doo jet ski with pink, white, and black graffiti-style decals, holding a can of Coca-Cola and a smartphone. Behind him is a bright pink and yellow backdrop with smiling emoji, jet skis, and the phrases '#SPARKSOMEFUN' and 'deadmat.5' repeated.
A graffiti-covered delivery truck with bright yellow background, featuring a black and pink shark, a smiling cartoon face, and the text '#SPARKSOMEFUN' on the side. The truck is parked on a city street with a mural-covered building and a few pedestrians nearby.
A large crowd at a concert or festival with glow sticks, illuminated by colorful stage lights, and a DJ performing on a stage with digital screens and lighting effects.
An advertisement display in a subway station showcases colorful jet skis, including pink, yellow, orange, and black models, with smoke splashes in the background and text promoting the Sea-Doo Spark starting at $5999.
A vehicle at night with a driver inside operating a device projected outside the window. The device emits a green light, and the vehicle has a colorful exterior with purple, pink, and green hues. The background shows a street with blurred cars and streetlights.
A pink and black Sea-Doo personal watercraft displayed on a stand in a dark, indoor exhibition with blue and purple lighting, stage fog, and stage lighting equipment.
Colorful mural on a building depicting a lively scene with cartoon animal characters, plants, and objects, including a fox, a cat, and a dog, in various lively activities.
Colorful mural on a wall featuring cartoonish characters with exaggerated facial features, including a central cheerful face with three eyes, a pink nose, and a big open mouth, surrounded by abstract shapes, waves, and clouds.
Close-up of a racing car with a white and red smiley face pattern, wet with water droplets
Colorful sign with the text '#SPARKSOMEFUN' above a black-tiled storefront, with a painted coffee cup, wine glass, and vase underneath, set against a partly cloudy sky.
A colorful mural of a cartoonish, stylized face with two cloud-like eyes and a wide open mouth with sharp teeth, set against a vibrant blue background with rain and a yellow sun.
Select Works