Zack Schulze / Select Works /

Summerfest

Cartoon character with long blue beard, sunglasses, and blue hair, playing an electric guitar and making a peace sign with his right hand.

Branding, custom typefaces, and illustrated posters for the world’s largest music festival.

Summerfest
Cramer-Krasselt
Design Director

CLIENT
AGENCY
ROLE

Branding

Custom typeface and branding for the 50th anniversary of Summerfest.

A golf course with a golf cart parked on the green, surrounded by trees and a clear, sunny sky.
A window with a view of a green outdoor space, featuring trees and a distant building.
Billboard promoting summer events from June 28 to July 2 and July 4 to 9, sponsored by American Family Insurance, set against a blue sky with some trees and power lines in the background.
Billboard advertising a concert featuring Brad Paisley, Zac Brown Band, Dierks Bentley, and an event scheduled from June 28 to July 2 and July 4 to 9, presented by American Family Insurance, Johnson Controls, Uline, and Harley-Davidson.
Two vertical banners on a flagpole, with a blue sky background. The left banner features a stylized illustration of a music mixer and a smiley face, while the right banner shows a vinyl record with sound waves. Both banners display the logo and name of American Family Insurance at the bottom.
A poster titled 'Summertest 50' with colorful illustrations of a music mixer, a vinyl record, and sunglasses. It lists popular music artists and bands like Pink, Metallica, Beyoncé, The Foo Fighters, and others, along with the event dates from June 28 to July 9.
Illustrated alphabet letters with various patterns and accessories, arranged in rows.
Cartoon of a bearded man with blue hair and beard wearing sunglasses, a red backpack, and a blue shirt, playing a keyboard with a gray body, black keys, and a small arm to the side.
Cartoon character of a bearded man with sunglasses playing an electric guitar and making a peace sign with his hand.
A person with blue hair, beard, and glasses wearing a red and blue jacket, black pants, and holding a remote control or gaming device connected to a wire.
Cartoon character with blue hair and beard playing an electric guitar and making a rock hand gesture, wearing sunglasses, a red vest, and black pants.

Posters

Illustrated wildpostings for headlining artists.

A brick wall with posters for the 50th anniversary of the music group The Mamas and the Papas. Two women are standing and talking in front of the wall, one with a striped shirt, jeans, and a backpack, the other with a black shirt and a backpack. There are parked cars and a no parking sign in front of the wall.
A city street with a large wall display showing multiple colorful posters for a summer event called 'Louie the Chip,' featuring graphics of a bicycle, water, and snack items. A woman walks past the display, and there are cars, brick buildings, and street lamps in the background.
Collection of artistic event posters with vibrant colors and abstract illustrations. Titles include 'Girl Talk,' 'Dead Horses,' and 'The Naked and Famous,' featuring event details and dates.
A digital graphic design featuring a stylized map of the United States with red and blue pipes arranged vertically. The pipes indicate the months July 2029 to August 2030, and the states are labeled with abbreviations. Several white snowflakes are scattered across the pipes and map, symbolizing winter weather.
Stylized blue wave with a red fish jumping out of the water and red text that says 'Joywave'. Stars and clouds in a dark sky background, with the words 'July 8 PM' in the top right corner.
A stylized illustration of a stylized tattooed person's chest with red and blue flames, with a clock at the center of the flames, and the word 'Timelapse' in red Gothic font across the top. The background is dark blue with striping.
Stylized illustration of three boys' legs with sneakers, pants, and socks, with red, black, blue, white, and polka dot patterns. A red crumpled soda can and a game controller are on the ground. Vertical text on the sides reads "HARD DRIVE" and "RELAY ARCHIVE."
Illustration of a retro gaming controller with four red buttons, a D-pad, and a select button, with red text reading 'CHEAT CODES' in the foreground, set against a blue, topographical background.
Red poster advertising the Dead Horses music performance, scheduled for July 1 at 8:00 PM at Johnson Controls World Stage, featuring a background with splattered spots and skeleton images of a horse.
Concert poster for Steve Aoki at Miller Lite Oasis Stage on June 29 at 10:00 PM featuring a stylized DJ turntable with candles, a CD, and a smiling face with sunglasses.
A digital illustration promoting a girl talk event, featuring speech bubbles in red, white, gray, and blue colors containing faces of girls with different hairstyles and hair colors, set against a turquoise background.
Digital illustration of a festival poster featuring a main image of a person with soap bubbles on their back, surrounded by red cameras and music equipment. The poster promotes a performance by 'The Naked and Famous' on July 1st at 5:00 PM at Miller Lite Oasis Stage.
A colorful illustrated poster advertising a music event called 'The Suburbs' scheduled for July 9 at 9:45 PM at BMO Harris Pavilion. The poster features four quadrants with stylized houses and trees, each with different background colors, along with a record player and musical notes at the bottom.
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