Mavericks Wanted

Like dad used to say, struggle leads to strength. Well, no aspect of life in Wyoming exists without some amount of struggle. And we like it that way. It’s a place that calls out to the true individual. Not your garden-variety seeker, but those willing to push for something bolder. That’s why explorers, pioneers, renegades and mavericks have all been drawn here. Because Wyoming attracts a certain type of person. And for those that fit the bill, we say, welcome.

Travel Wyoming
BVK
Group Design Director

CLIENT
AGENCY
ROLE

Mavericks
Wanted

New brand campaign for Travel Wyoming. Produced in collaboration with Porteus Xandau of Picture North and photographer Ben Christensen.

Mavericks Wanted Case Study

“Mavericks Wanted” :30 TV

“Welcome” :30 TV

Print, Digital & OOH